On Social Media, video content is essential to be noticed above all the noise. It’s no surprise that video on Facebook receives 3 times the engagement over any other type of post.
Using video on your website increases the length of time people spend on your pages by 88%. Time spent on pages is one of the major factors Google uses to rank where your website is listed on it’s search engine. Using video is a no brainer for SEO.
When it comes to selling your product online, Hubspot found after watching a video, 64% of users are more likely to buy a product and 90% of users say that product videos are helpful in the decision process.