Social media campaigns and content, built from scratch.
Strategy, video and graphics from one place, aimed at enquiries rather than follower counts. For businesses across Aberdeenshire and the North East.
Campaign creative, made hereBuilt for the feed rather than cut down from something else, which is most of why it holds attention past the first second.
Why campaigns stall
Posting and hoping is not a strategy
Most small business social media dies the same way. Someone commits to posting three times a week, runs out of things to say by week five, and quietly stops. Nothing was ever aimed at a particular person doing a particular thing, so nothing measurable happened either way.
The fix is not more posts. It is deciding who you are trying to reach and what you need them to do, then building the creative around that. Video and graphics are produced here, so the content and the campaign are made by the same person instead of being handed between two.
Then it gets measured against traffic, enquiries and return, and adjusted on what the data actually says. Including when the data says something you would rather it did not.
- Every campaign built from scratch, never a recycled content calendar.
- Video and graphics produced in house, not outsourced and marked up.
- Reported against enquiries and return, not follower counts.
Quoted per campaign
There is no published rate, because a one-channel starter and a full monthly retainer are not the same job. Tell me the goal and you get a figure on the first call.
Agreed before we start
You get a plan, a start date and a reporting rhythm before any money changes hands.
Enquiries you can count
Reporting tied to traffic, leads and return. Not a screenshot of likes.
Built from scratch, measured against enquiries
Every campaign starts with who you want to reach and what you need them to do, then the creative gets built for that.
Campaigns built from scratch
No recycled content calendar. Strategy, creative and targeting are put together for your business, your audience and what you actually sell.
Content that stops the thumb
High quality video and professional graphics designed to make someone pause mid scroll. If it will not stop the thumb, it does not go out.
Retargeting that follows through
Most people do not buy on the first visit. Retargeting puts you back in front of the ones who already showed interest, which is where the cheapest conversions live.
Video made in house
Filming and editing happen here, not through a third party. That keeps the quality up, the cost down, and the turnaround short enough to react to something.
Measured against real goals
Tracking is set against traffic, leads and return. You get told what worked and what did not, including when the answer is awkward.
One channel, or all of them
Plenty of businesses should start with one channel and prove it before spending more. If that is you, I will say so rather than sell you the full package.
See the creative
Content made to stop the thumb
Video and graphics are produced here, so the creative and the campaign are built by the same person rather than handed between two.
Social campaign creativeMade for the feed rather than cut down from something else, which is most of the reason it holds attention past the first second.
Campaign video, second exampleA different format and a different audience, same job: earn the pause, then earn the click.
The people who plan the campaign are the people who film it, which removes the usual gap between the idea and what actually gets posted.
Running since 2012, and still counting enquiries
Weightman Digital has produced campaign content and video for the University of Aberdeen, Denmore Press, Aberdeen Storage Units, Jim Reid Vehicle Sales and ITC Hydraulics, among others. These reviews are from clients across web, video and campaign work.
Genuine client reviews, verified on Fiverr.
“Neil at Weightman Digital has supported us with website work, digital marketing and SEO, and we’ve been delighted with the service. He is professional, responsive, easy to deal with, and clearly knows his field. His support has been valuable to our business and we would happily recommend him.”
Mike LawieWeightman Digital client
“Exceptional Video Editing by Neil Weightman – Highly Recommended! I had the absolute pleasure of working with Neil Weightman on a video editing project, and I couldn’t be more impressed! His attention to detail, creativity, and commitment to delivering a perfect final product were truly outstanding. From start to finish, he approached the project with professionalism and passion, ensuring that every frame, transition, and effect was flawlessly executed. He’s not just an editor; he’s a storyteller who understands how to craft a compelling narrative through visuals.”
chamtennakoonUnited Kingdom · 5.0
“Neil delivered an OUTSTANDING slideshow video that perfectly matched our vision—his creativity, professionalism, and attention to detail truly stood out. He was polite, proactive, and incredibly collaborative throughout the project, maintaining top-notch responsiveness from start to finish. We’ll definitely work with him again!”
stanpark627United States · 5.0
“Neil Weightman delivered an OUTSTANDING video editing project that was visually appealing and creatively crafted with precise attention to details. His fluency in communication and deep understanding made collaboration a seamless experience. Proactive and efficient, Neil truly goes above and beyond—HIGHLY recommended!”
jsofiresafetycoUnited Kingdom · 5.0
“Neil was absolutely a true professional. He took a very poor video I gave him, and when I took his suggestions for improvement, he made it exceptional! He was easy to work with and his communication regarding issues that crop up were very understandable without a bunch of Tech speak complicating things.”
radarceoUnited States · 5.0
“Absolutely perfect from start to finish. Very impressed at Neil’s understanding of the brief - and couldn’t have asked for a more perfect end result. Was given Neil’s details from someone online - had been looking for someone with your skillset for some time. I’ll be back for more! Thank you!”
gadiotfilm_United Kingdom · 5.0
“Neil did an AMAZING job on my video editing project. His attention to detail and professionalism truly stood out, and his proactive communication made the process smooth and enjoyable. I highly recommend working with him!”
diasan2023United States · 5.0
Aberdeenshire based, and it matters
Weightman Digital works out of Oldmeldrum, twenty minutes from Inverurie and half an hour from Aberdeen. Local marketing works best when the person running it knows the patch, and can get to your premises to film without putting travel on the invoice.
Most of my clients are small businesses across Aberdeenshire and the North East, in trades, hospitality, retail, professional services and energy. Campaigns get written for the people who actually live and buy here, not for a generic audience somewhere else.
Start here
Tell me what you are trying to sell
More enquiries, more bookings or more visibility in the North East. You will get an honest read on what would work, including when the honest answer is to fix something else first.
- Phone01224 900106
- Emailhello@weightmandigital.com
- Based inOldmeldrum, Aberdeenshire
Usually answered the same working day
Get a marketing plan and a price
Tell me what you sell and who you want to reach, and I will come back with what I would actually do and what it would cost.
Digital marketing questions, answered straight
What is included in your digital marketing service?
Is digital marketing the same as social media management?
Do I need a decent website before I spend on marketing?
How do you measure whether a campaign is working?
Can I start with just one channel and add more later?
Do you produce the video and graphics, or do I supply them?
How much should I spend on ads?
Do you work across Aberdeenshire, or just Aberdeen?
Not sure whether you need marketing or a better website?
Ask me. I will tell you which one is actually holding you back, even when the answer is the cheaper one.
Get a plan